Envie is a nationwide product that offers at home hair straightening with chemical free benefits. While the brand had national reach through CVS and television outlets, the playful and youthful aspect of the brand was not properly relaying and we needed to reposition the visuals to match the market. We updated their graphic design, photography and videography to match their brand identity and to realign with the proper demographic. This project involved model casting to match faces to the desired demographic reach and was so fun to infuse a fashionable flavor into an existing brand and watch it come to life!
01 Logo Design
02 Brand & Style Guide
05 Social Media Visual Strategy
06 Website Design